Audience targeting

[Filip Pećanac]

Hi,

I have a question regarding the Affinity and In-market categories.

If I set multiple criterions from these categories, are by default targeted only people belonging to all of these selected categories, or is it enough to belong to only one of them?

I am setting these criterions on Ad group level with UserInterestInfo class.

Thanks for the response!

Regards,

Filip

[Jim Vaillancourt]

It is enough to belong to just one audience. They don't need to belong to all of them to be targeted with an ad.

[Google Ads API Forum Advisor]

Hi Filip,

Thank you for reaching out to Google Ads API support. We don't have documentation on what happens when many in market and affinity audiences are targeted in an ad group if the customer has to be in all of the criterion or not. You can reach out to product support for assistance as the API can only be a conduit for the product.

Regards,

Aryeh Baker Google Ads API Team

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[Filip Pećanac]

Hi Jim,

Thanks for the response!

Regards