Need clarification on "Post-install" and "Engaged-view conversion window" fields in API

[Amit Tomar]

Hi Team,

I’m working on automating the creation of in-app purchase conversion actions using the Google Ads API.

While creating a conversion in the UI, I see options for:

• Post-install conversion window

• Engaged-view conversion window

But I don’t see any related fields for these in the API reference:
👉 ConversionAction

I also checked the available fields in the API and confirmed that options like engaged_view_lookback_window_days or anything for post-install are not present.

Could you please confirm:

1. Are these two windows configurable via the API?

2. If yes, what are their field names?

3. If not, are they managed automatically by Google or set only through the UI?

I’ve attached a screenshot from the UI for reference.

Thanks

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Here are the answers for your queries:

Are these two windows configurable via the API?

Unfortunately, you are correct that the fields for Post-install conversion window and Engaged-view conversion window are not directly managed for in-app purchase conversion actions through the ConversionAction object in the Google Ads API.However, I will raise a request to add this feature to be available in the Google Ads API. We cannot provide a scheduled timeline for the availability of this feature in the Google Ads API. With that being said, I would recommend you to follow our blog post and release notes for announcements about new API releases and features.

If not, are they managed automatically by Google or set only through the UI?

You can configure these settings for Post-install conversion window and Engaged-view conversion window for in-app purchase conversion actions are managed within the Google Ads UI. I would recommend you to check this help center article About conversion windows for App campaigns  for more information.
 

Thanks,
 

Google Ads API Team

Feedback
How was our support today?

               
[2025-04-10 09:50:11Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01pSRbq:ref" (ADR-00299394)

[Amit Tomar]

Thank you for your helpful assistance.

I have one more question regarding the App campaign subtype — specifically the App engagement option. When selecting this subtype and choosing an app in the UI, I receive the following message:

“For this campaign to work, you need to know when users take conversion actions in your app.”

Could you please clarify:

1. Is there an API available that allows us to check this validation programmatically?

2. Is it possible to verify whether conversion actions exist for a specific app using its app_id, or is there another recommended method or API endpoint to use for this validation?

I appreciate your guidance on this.

[Google Ads API Forum Advisor]

Hi,

Please find your answers for your questions below:

>>Is there an API available that allows us to check this validation programmatically?

There is no end point for such validation checks of the error you're observing in Google Ads UI.

>>Is it possible to verify whether conversion actions exist for a specific app using its app_id, or is there another recommended method or API endpoint to use for this validation?

You can retrieve the App I'd associated with the conversion action using the below sample query:

SELECT conversion_action.app_id, conversion_action.id, conversion_action.name, conversion_action.resource_name FROM conversion_action WHERE conversion_action.id = 'xxxxxxxxxx'

You can try making a request using the Search or SearchStream by passing the customer Id. Also, you can use QueryBuilder to create your query and QueryValidator  to validate your query.

Thanks,
 

Google Ads API Team

Feedback
How was our support today?

               

[2025-04-10 12:05:05Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01pSRbq:ref" (ADR-00299394)