Update Max CPC Ceiling on CPA Bid Strategy

[Joe Belafonte]

Using the Google Ads API is it possible to adjust the Max CPC Bid Ceiling on a Standard CPA Bidding Strategy, or is this only possable when using a Shared CPA Portfolio Strategy. 

I have seen conflicting documentation and would appreciate any clarification on this. 

Thank you!

[Google Ads API Forum Advisor Prod]

Hi Joe,

Thanks for posting your concern.

With regard to your concern, it is possible for both Standard CPA bidding strategy and shared CPA portfolio strategy to adjust its max CPC Bid Ceiling as stated on the table here (TARGET_CPA).

For updating the shared CPA portfolio strategy, you can use the BiddingStrategyService.MutateBiddingStrategies() to supply value to cpc_bid_ceiling_micros. As for Standard CPA bidding strategy, this can be set at different levels of the campaign hierarchy and with this, let me know on what level you want to set the max CPC Bid Ceiling so I can direct you to the appropriate service.

Regards,

Ernie John Blanca Tacata Google Ads API Team

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[Trinh Kenshin Vu]

How do you remove a bid ceiling from Portfolio Bidding Strategy?

[Google Ads API Forum Advisor]

Hi Trinh,

Thank you for reaching us out. I am Sherwin from Google Ads API support team. I hope that you are doing well today.

Moving forward to your concern, we cannot remove the bid ceiling but we can set its value in default settings. You may refer to this document on how to clear the fields.

Kind regards,

Sherwin Vincent Google Ads API Team

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