Search - IF function audience compatibility

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Kundan Kumar

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Aug 18, 2020, 7:20:36 AM8/18/20
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Hi,

I have a basic question to start with - Will API support the implementation of IF function ad customizer for 'Affinity & In-Market audiences' which is currently not available through the native dashboard? 

This solution was although recommended by the Google API team to me but I need this clarity before I start working on the API solution.

The idea is to run audience tailored ad copies on Search for audience categories under Affinity and In-market both by serving custom Headline-1 using IF function for example-

{=IF(audience IN (Sports & Fitness),Audience Tailored Headline):Generic Headline}


Please help!


Thanks,
Kundan

Google Ads API Forum Advisor Prod

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Aug 18, 2020, 2:53:04 PM8/18/20
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Hi Kundan,

The API will not implement any features that are not available in the Google Ads UI. Once the feature is available there, it can be considered to be implemented in the API.

Regards,
Anthony
Google Ads API Team



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Kundan Kumar

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Aug 19, 2020, 4:49:08 AM8/19/20
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Such a small world, I guess you (Anthony from API team) recommended the API solution earlier via support channel but maybe the background of this case wasn't explained to you.

Thank you for your response Anthony.

--Kundan
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