Duplicate Products in Google Merchant Center - Product History & feedLabel

[Chris Matthews]

Hi All,

Please see the below screenshot for reference.

In Merchant Center, a business was previously using a File (URL) as the data source. This is shown as 'DataFeed' under the Data source column.

Then we switched over to using Google Content API as the data source. This is shown as Content API under the Data source column.

If we instruct the business to remove the old File (URL) 'DataFeed' source, would this remove their performance history? You can see that product ID: 42502.01 has 492 clicks under the old data source and 79 clicks under the new one. We wouldn't want to lose thos 492 clicks if we instruct the business to remove the old DataFeed source.

As you can see from the boxes (highlighted in red, blue, & green) in the above screenshot, even though the product has the same ID, language, and country Google seems to be considering them to be separate products. I would expect them to be considered 'duplicate' products and have their performance history combined together.

The only thing that distinguishes these 'duplicate' products appears to be the feedLabel. It seems as though the DataFeed source has a feedLabel value of either a - or null (maybe Google defaults to a - if no feedLabel is given). The Content API has a feedLabel value of US.

There's some recent documentation over the migration to feedLabels. But basically it seems like we can't push a unique feedLabel (e.g. sports) and a unique targetCountry (US) anymore. Seems like both the feedLabel (e.g. US) and the targetCountry (e.g. US) have to match.

Any thoughts on this matter will be appreciated.

Best,

Chris

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Kindly note that the concerns related to the Google Merchant center account and content API are out of scope for the Google Ads API support team as our team specializes in Google Ads API related concerns and technical implementations only.

I would recommend that you reach out to the content API team as they are better equipped to address your concern. Also, the best way to get more information about your issue is the Google Merchant center account help. You can also utilize the Google Merchant Center Communities for additional support. 

 

Thanks,
 

Google Ads API Team

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[2025-08-13 00:58:11Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01sywvG:ref" (ADR-00329756)