Plan's bid value is too high

[Nam Đào]

I often get the error Plan\'s bid value is too high.
When will the system raise this error? How much does the bid exceed?

[Google Ads API Forum Advisor]

Hi Nam,

Thank you for reaching out to us.

For our team to have a full understanding of what you are referring to and provide an appropriate recommendation to you, could you please provide us with the complete API logs (request and response with request-id) generated on your end?

Note that logs can be requested or provided to the developer handling the Google Ads API transactions when logging of the API requests has been enabled. You may check here and click your client library for the specific guideline to enable it.

For REST interface requests, you can enable logging via the curl command by using the -i flag. This will cause the tool to include the HTTP response headers in the output.

You may then send the requested information via the Reply privately to author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.

Best regards,

Heidi Google Ads API Team

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[Nam Đào]

I tried with keyword "how to advertise on youtube" in Ethiopia country.
Top of page bid (high range) is 35,364,000 VND,
When entering Forecast I am only allowed to enter up to 2,273,192.
If using the API, how can I find the number 2,273,192?

[Google Ads API Forum Advisor]

Hi Nam,

Thank you for the reply.

You may check this article for more information on the Maximum CPC bid . Also note that you'll choose between manual bidding (you choose your bid amounts) and automatic bidding (you set a target average daily budget and the Google Ads system automatically adjusts your max. CPC bids on your behalf, with the goal of getting you the most clicks possible within that budget). With manual bidding, you'll set one maximum CPC bid for an entire ad group, but can also set different bids for individual keywords. The mentioned article also has information when your Max. CPC may be exceeded.

On the other hand, kindly note that the Google Ads API mirrors the Google Ads UI. Whatever data shows on the Ads UI report, the API should also have the same. That being said, for our team to further check if this is available or still not available to the API, could you please provide us with the entire UI screenshot of this without cropping (including its CID)?

[Google Ads API Forum Advisor]

Hi Nam,

Thank you for getting back to our team. Kindly note that I had to delete your recent UI screenshot as this shows your Google Account's UI.

Regarding your concern, it appears that this is about keyword planning.

• I want to ask if the limit of 2,273,192 VND is fixed or not? Do you have documentation about it? Here it is VND so what about USD? How much is it in USD?
  • I can see that this limit and information that you are seeing is in the Google Ads UI. Having said that, I would recommend reaching out to the Google Ads Product support team via this link about this as they are better equipped to provide accurate insights on this.

Additionally, I would recommend our Keyword Planning guide for more information about this in the Google Ads API. 

Furthermore, can you please confirm what difficulties you are encountering by using the Google Ads API so that our team can provide specific recommendations regarding this?

Regards,

Carmela Google Ads API Team

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[Nam Đào]

I use the API with your tutorial
1. I use API _generate_keyword_historical_metrics, to get parameters like low_top_of_page_bid, high_top_of_page_bid, search_volume...
2. Then I use high_top_of_page_bid as the cpc_bid_micros value for my Keyword plan.
For some keywords, Google is returning high_top_of_page_bid too high. Leads to when adding keywords to keyword_ad_group error "Plan's bid value is too high".
- Example: keyword: "how to advertise on youtube" in Ethiopia country
There is high_top_of_page_bid = 35,364,000 VND, and I set cpc_bid_micros = 35,364,000*1,000,000, it gives error
- I found out that if cpc_bid_micros exceeds 2,273,192 VND, it will get the same error as above.
- So the number 2,273,192 has any documents talking about it? Is there a way to convert between currencies?

[Google Ads API Forum Advisor]

Hi Nam,

Thank you for returning to us.

Regarding your concern, you mentioned that you are using the API and getting an error. That said, can you please provide first the complete request and response logs with request ID and request header generated on your end so our team can provide guidance accordingly? This will help us check and provide the accurate insights about this issue. Note that these logs can be requested or provided to the developer handling the Google Ads API transactions when logging of the API requests has been enabled. You may check here and click your client library for the specific guideline to enable it.
 
For REST interface requests, you can enable logging via the curl command by using the -i flag. This will cause the tool to include HTTP response headers in the output. 

You may then send the requested logs via the Reply privately to author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.