Two questions regarding retrieving responsive search ad data

[Stepanian]

Hi, I have two questions regarding retrieving responsive search ad data through the Ads API using a report, endpoint or any other programmatic method:

1. Is there a way to get the number of impressions for each individual description and headline associated with a responsive search ad?
2. Is there a way to get a list of the recommendations for descriptions and headlines for a specific responsive search ad?

Thanks!

[Stepanian]

I found the answer to my second question. That data can be retrieved using the following report:

https://developers.google.com/google-ads/api/fields/v11/recommendation

I still need an answer to my first question.

Thanks.

[Google Ads API Forum Advisor]

Hi Stepanian,

Thank you for reaching us out. I am Sherwin from Google Ads API support team. I hope that you are doing well today.

We are glad that you've found the answer to your second question. Now let me try to answer your question number 1 about how to get the number of impressions for each individual description and headline associated with a responsive search ad? You can get it by using the ad_group_ad report. You may include ad_group_ad.ad.responsive_search_ad.descriptions, ad_group_ad.ad.responsive_search_ad.headlines, metrics.impressions in the "FROM" clause. And then you should include the ad_group_ad.ad.type and select the RESPONSIVE_SEARCH_AD in the "WHERE" clause. You may use this GAQL to create a query.

Please let us know if this works on your end.

Kind regards,

Sherwin Vincent Google Ads API Team

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[Stepanian]

Hi Sherwin, 

Thank you for your response. 

In the query you specified, it appears the impressions number we would get would be applicable to the entire ad not to the specific headlines and descriptions, isn't that correct? I need the impressions for each individual headline and description. How would I accomplish that?

Thanks.

[Google Ads API Forum Advisor]

Hi Stepanian,

You can check out the below reports, for reporting on the impressions associated to the Responsive Search Ad and its asset :

• ad_group_ad_asset_view
• ad_group_ad_asset_combination_view

Let us know how this goes on your end.

Best regards,

Peter Laurence Google Ads API Team

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[Stepanian]

Hi Peter, 

Thanks for the response. It is helpful.

One follow-up question: These two reports return resource names and field types (e.g. headline, description, etc.) for each asset. How can we know which specific headline or description each asset is? The headlines/descriptions lists returned in the ad_group_ad report do not have resource names associated with each headline/description.

Thank you.

[Stepanian]

Actually, the ad_group_asset_view report accomplishes what I need. A query can include the asset.text_asset.text, which retrieves the headline or description text.

Thanks!

[Google Ads API Forum Advisor]

Hi Stepanian,

I'm Darwin, also a member of the Google Ads API team. I work with Peter and allow me to assist you here. I hope you are doing well today.

Upon checking your last response in this thread. It appears that you have got an answer with your question to us because you said this now, "Actually, the ad_group_asset_view report accomplishes what I need. A query can include the asset.text_asset.text, which retrieves the headline or description text. Thanks!" With this, our team is happy to hear that. If you have further questions / concerns for our team, please feel free to get back to us. We will be happy to address it.

Regards,

Darwin Google Ads API Team

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