Keywords Match : Broad Match Modifier Via API

[Luigi Taccetta]

Looking at the MatchType for the API v201802 https://developers.google.com/adwords/api/docs/reference/v201802/AdGroupCriterionService.Keyword?csw=1#matchType seems there is no option for "Broad Match Modifier".

Is there a better way then adding a plus (+) to each word and defining it as "board" match as suggested in this post https://groups.google.com/forum/#!msg/adwords-api/LImbJeTprdA/b02SprhIe5QJ;context-place=forum/adwords-api answered in 2011?

[Dhanya Sundararaju (AdWords API Team)]

Hi Luigi,

I am afraid, broad match modifier is not available as a KeywordMatchType in API and you will need to add a plus (+) to each word and defining it as "broad" match as suggested in the post you had linked. Please let me know if you have further questions.

Regards,
Dhanya, AdWords API Team