Is there a default CPC bidding strategy for all adgroups?

[Gary Jiang]

Hi,

I created several adgroups and set bidding  strategy with either a Cpa micro amount or a targetROAs override only using Adwords API. However, when I tried fetching their bidding strategy with API later by putting CpcBid, TargetCpaBid and TargetRoasOverride into selector , I found they both had a record like 

1. Bids.Type:"CpcBid"
2. bid:{ComparableValue.Type: "Money", microAmount: 10000}
1. ComparableValue.Type:"Money"
2. microAmount:10000
3. cpcBidSource:"ADGROUP"
4. I was wondering how that is introduced or if it is a default setting for adgroups created by API. Thanks
   

[Luis Xander Talag (AdWords API Team)]

Hi Gary,

Even if you create a targetROAS or CPA bid strategy or if you created an Ad group without setting the bids, the AdWords API will create a default CPC and CPM bid values for your Ad group. The sample code snippet that you posted is a default one. Let me know if you have further clarifications.

Thanks and regards,

Luis

AdWords API Team