Track location extension on target page via URL parameter

[Dominic Asche]

My aim is to pass via the final URL the location extension that was displayed with the ad.

Do you have any hint how to achieve this?

What I did:

• As there is no value track parameter available, I was trying to add the placement ID of the location extension to the URL...but unfortunatelly it's blank.
  

So: How can I manage to pass via URL the location extension to the target page?

[Josh Radcliff (AdWords API Team)]

Hi,

Unfortunately, there isn't a ValueTrack parameter that will give you the ID of the location extension that appeared with your ad. The {placement} parameter does not provide information about location extensions. Instead, it shows:

The content site where your ad was clicked (for keyword-targeted campaigns), or the matching placement targeting criteria for the site where your ad was clicked (for placement-targeted campaigns)

In other words, it the site on which your ad displayed.

 

You could include the {feeditemid} parameter, but that will only contain the ID of the location extension feed item if it was clicked.

From a reporting perspective, you can use the PLACEHOLDER_FEED_ITEM_REPORT to see stats grouped by feed item ID. You can differentiate between when each item was simply shown vs. clicked using the IsSelfAction field.

Thanks,

Josh, AdWords API Team