Exact match keyword string appears without special symbol in KEYWORDS_PERFORMANCE_REPORT

[Galén]

Dear Google AdWords API team,

Within a KEYWORDS_PERFORMANCE_REPORT I've noticed that the keyword string for an exact match keyword appears without the exact match special symbol (i.e. "keyword" instead of "[keyword]"). In contrast, the same keyword string appears with its symbol in the GUI.

This complicates direct keyword comparison. I also find that this behavior does not comply with the Keyword match type summaries table (located at the bottom of the help page) because a keyword with no special symbol stands for a broad match and not an exact match keyword.

On the other hand, within the same report, a broad match modifier keyword appears correctly annotated with its special symbol "+" (i.e. "+keyword") just as it appears in the GUI.

Is there any particular reason for this behavior of the exact match type? If it is not desired, could you please fix it in an upcoming Google Ads API release?

Best regards

Galén

[Google Ads API Forum Advisor Prod]

Hi Galén,

Thank you for posting your concern.

You may use KeywordMatchType field as it returns the match type for the Keyword (such as EXACT, PHRASE and BROAD) so that you can identify the match type of keywords without the special symbols. However, the said field returns a value Broad for both Broad match and Broad match modifier. With this, you would need to identify by checking if the Criteria field includes + in the returned value.

Please let me know if you have further clarifications.

Regards,
Hiroyuki
Google Ads API Team

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