Full list of codes Audience Interests & Detailed Demographics

[ewout_...@hotmail.com]

Hi,

We are currently working on creating Audiences and Audience Signals through the API, however I cannot seem to find a full list of all the available options at Interests & Detailed Demographics. 

I have been looking at https://developers.google.com/google-ads/api/reference/data/codes-formats but this seem to be different lists (for example I cannot find parent the options such as 'parents of infants')

Then there is also this page https://support.google.com/google-ads/answer/2497941 

Here there are some lists available as CSV, however life-events is missing, and the detailed demographics lack IDs.

Looking forward to your help!

Ewout

[Google Ads API Forum Advisor]

Hi Ewout,

Thank you for reaching out to us.

You can create and target audiences and audience segments to reach users based on who they are, their interests and habits, what they are actively researching, or how they've interacted with your business.You may check this documentation for overview of Audience management.

Moving forward, you may refer to this documentation for creating audiences and this documentation for targeting audiences.

Best regards,

Heidi Google Ads API Team

ref:_00D1U1174p._5004Q2exgtI:ref

[Google Ads API Forum Advisor]

Hi Ewout,

In addition to my previous email, you can find the options such as "parents of infants" you are referring to in the detailed_demographic report by filtering the detailed_demographic.name. You may try the sample query below to check this:

SELECT detailed_demographic.name FROM detailed_demographic where detailed_demographic.name like 'Parents of Infants%'

[Jens]

Did you finally found an option to target 'parents of infants' as part of detailed_demographic in a search campaign via API? Just as your screenshot shows, it is possible in the UI: But it seems not to be possible via API.

[Google Ads API Forum Advisor]

Hi,

I would recommend you please use the below given GAQL query to retrieve the data of the field 'parents of infants' from the detailed_demographic report via the Google Ads API:

SELECT detailed_demographic.id, detailed_demographic.name 
FROM detailed_demographic WHERE detailed_demographic.name LIKE 'Parents of infants'

You can use Query Validator to validate your query, then you can try making a request using the Method:customers.googleAds.search or Method:customers.googleAds.searchStream.

If you still need any further assistance, I request you kindly share the uncropped UI screenshot by highlighting the fields that you are trying to retrieve from the detailed_demographic report via the Google Ads API.

You can send the details via Reply privately to the author option, or direct private reply to this email.
 

Thanks,
 

Google Ads API Team

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[2025-03-17 10:46:24Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02exgtI:ref" (ADR-00152320)