Get ad spend per campaign for vehicle inventory ads

[Nikita Rawat]

Hi,

Can you suggest which metric can give the amount spent on ads for a campaign. As per my research, metrics.amount_served_micros can give this information at the account level but there is no such metric at the campaign level. 

If there is no such metric can this value be calculated as follows:

ad spend = metrics.clicks*metrics.average_cpc + metrics.impressions * metric.average_cpm.

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

In order to get the amount spent on ads for a specific campaign, you can use the metrics.cost_micros metric. This metric provides the total cost of the campaign in micro-units of the currency associated with the campaign.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGlgz:ref" (ADR-00276512)

Thanks,
 

Google Ads API Team

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[Nikita Rawat]

Hi,

The metrics.cost_micros is returning the daily campaign budget. But I need the spend on the campaign and not the daily budget. Is it possible that my campaign is using up the entire daily budget and that is the reason it is equal to the cost_micros?

[Google Ads API Forum Advisor]

Hi,

Yes, it's possible that the metrics.cost_micros is returning the daily budget if your campaign is spending up to the set daily budget limit. In order to get the actual spend on a campaign, you can use the metrics.cost_micros over an appropriate time range, like the last 7 days or last 30 days, or a custom range that fits your needs.

I hope this helps!