UAC (Universal app campaigns) support in the API

[di...@singular.net]

Hi,

Some of our clients started creating UAC campaigns and we can't seem to retrieve performance data about those using the ADGROUP_PERFORMANCE_REPORT adhoc report.

Is there official support planned for this in the API? could you share any ETA?

Thanks!

[Umesh Dengale]

Hello,

Currently, the AdWords API (including API reports) do not support the Universal App Campaigns. We can't comment on any future features of AdWords API. Please keep an eye on our AdWords API blog for any updates or announcements.

Thanks,

Umesh, AdWords API Team.

[Cesar D.]

Hi Umesh,

    It's been 5 months down the road and a new API version has been released. I couldn't find anything about it in the release notes. Is the situation still the same regarding Universal App Campaigns?

    Thanks,
    César

[Umesh Dengale]

Hi Cesar,

Currently, the AdWords API services and reports don't support the Universal App campaigns. Please watch our blog for any updates or announcements.

Regards,

Umesh, AdWords API Team.

[TAIKI HIRAIWA]

Hi
AdWords API Team.

http://googleadsdeveloper.blogspot.jp/2016/03/announcing-v201603-of-adwords-api.html

Universal app campaigns in reports. Reports now include data for Universal App Campaigns. You can identify these campaigns by looking for AdvertisingChannelType MULTI_CHANNEL or AdvertisingChannelSubType UNIVERSAL_APP_CAMPAIGN.

↑ I found this announcements,but  CAMPAIGN_PERFORMANCE_REPORT don't saw any data.why?
 
 

CAMPAIGN_PERFORMANCE_REPORT (Apr 13, 2016-Apr 19, 2016)
Budget period	Custom parameter	Currency	Account	Time zone	Active View avg. CPM	Active View viewable CTR	Active View viewable impressions	Active View measurable impr. / impr.	Active View measurable cost	Active View measurable impr.	Active View viewable impr. / measurable impr.	Network	Network (with search partners)	Advertising Sub Channel	Advertising Channel	All conv. rate	All conv.	All conv. value	Budget	Avg. Cost	Avg. CPC	Avg. CPE	Avg. CPM	Avg. CPV	Avg. position	Bid Strategy ID	Bid Strategy Name	Bid Strategy Type	Conversion optimizer bid type	Budget ID	Campaign ID		Campaign	Campaign state	Click conversion rate	Clicks	Content Lost IS (budget)	Content Impr. share	Content Lost IS (rank)	Conv. rate	Conversions	Total conv. value	Converted clicks	Cost	Cost / conv.	Cost / converted click	CTR	Client name	Day	End date	Engagement rate	Engagements	Enhanced CPC enabled	Enhanced CPV enabled	Customer ID	Gmail forwards	Gmail saves	Gmail clicks to website	Impressions	Interaction Rate	Interactions	Invalid click rate	Invalid clicks	Budget explicitly shared	Label IDs	Labels	Month	Month of Year	Phone impressions	Phone calls	PTR	Company name	Quarter	Relative CTR	Search Lost IS (budget)	Search Exact match IS	Search Impr. share	Search Lost IS (rank)	Campaign serving status	Start date	Tracking template	Value / all conv.	Value / conv.	Value / converted click	Video played to 100%	Video played to 25%	Video played to 50%	Video played to 75%	View rate	Views	View-through conv.	Week	Year
Total	--	--	--	--	0	0.00%	0	0.00%	0	0	0.00%	--	--	--	--	0.00%	0	0	0	0	0	0	0	0	0	--	--	--	--	--	--	--	--	--	0.00%	0	--	--	--	0.00%	0	0	0	0	0	0	0.00%	--	--	--	0.00%	0	--	--	--	0	0	0	0	0.00%	0	0.00%	0	--	--	--	--	--	0	0	0.00%	--	--	--	--	--	--	--	--	--	--	0	0	0	0.00%	0.00%	0.00%	0.00%	0.00%	0	0	--	--

2016年3月8日火曜日 1時50分18秒 UTC+9 Umesh Dengale:

[Umesh Dengale]

Hello,

Could you provide me privately the clientCustomerId and CAMPAIGN_PERFORMANCE_REPORT request? Just click Reply privately to author in the forum when responding.

[平岩大樹]

Hi
Umesh, AdWords API Team.

CustomerId：5542871608

AD_PERFORMANCE_REPORT_5542871608_UAC
CAMPAIGN_PERFORMANCE_REPORT_5542871608_UAC
※attached

I can see TrueView or other type



2016-04-21 0:02 GMT+09:00 'Umesh Dengale' via AdWords API Forum
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[Umesh Dengale]

Hello,

Thanks for providing the clientCustomerId. Could you please provide the CAMPAIGN_PERFORMANCE_REPORT request (e.g. report fields with predicates etc.)?  Just click Reply privately to author in the forum when responding.

[平岩大樹]

Hi
Umesh, AdWords API Team.

I attached a CAMPAIGN_PERFORMANCE_REPORT request.
I mistaked a CustomerId.Correct CustomerId is 444-704-3977.

CustomerId:
444-704-3977

2016-04-22 22:08 GMT+09:00 'Umesh Dengale' via AdWords API Forum
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[Umesh Dengale]

Hello,

Thanks for attaching the CAMPAIGN_PERFORMANCE_REPORT request. The Universal App Campaigns support was added in v201603. You are currently using v201601. Please try to run the CAMPAIGN_PERFORMANCE_REPORT using v201603. Check out v201603 migration guide for more details.

[Igor Selitsky]

What about UAC other base reports?

 criteria performance report, click performance report, keyword performance report and ad performance report?

Is it currently only in campaign performance only?

[Anthony Madrigal]

Hi Igor,

The Campaign Performance Report is currently the only report that supports UAC.

Please follow our blog regarding any updates to this feature.

Regards,

Anthony

AdWords API Team

[Igor Selitsky]

Hi, do you plan to add UAC to other reports (most interesting for us: criteria performance report, click performance report, ad performance report)?

If yes, when?

[Anthony Madrigal]

Hi Igor,

There is currently no timetable as to when these campaigns will be supported via other reports. 

[Igor Selitsky]

Hi, Anthony.

It's not good practice to use many reports for loading general things like costs. Previously we were using criteria performance report.

BTW I've found bug/feature of this report for UAC. If I segment by ClickType the report return wrong number for Cost, Clicks and Impressions.

The report show zero for ClickType App Store and Website in cost and clicks, less numbers for ClickType Headline, as a result sum by segment is not equal to the total (without segment). Also sum of impressions by ClickType show less number then total (without segment). You can also see this behaviour in UI.

I'm right, that currently I can get correct cost/clicks/impression for UAC only without segment by ClickType?

Is segmentation by AdNetworkType1 show correct numbers?

[Anthony Madrigal]

Hi Igor,

Could you please provide me with your report definition, client customer Id and a copy of your reports so that I can verify whether there is an issue on our side or not? Please do so using reply privately to author.

Thanks,

Anthony

AdWords API Team

[Igor Selitsky]

I've answered privately. Just want to cc here some report details for UAC (and similar problem with ClickType in  CRITERIA_PERFORMANCE_REPORT).

Report definition:

 SELECT  Date, CampaignId, CampaignName, Cost, Impressions, Clicks, Device, ClickType , AdNetworkType1
 FROM   CAMPAIGN_PERFORMANCE_REPORT WHERE  AdvertisingChannelSubType='UNIVERSAL_APP_CAMPAIGN' AND Impressions>0 DURING LAST 7 DAYS

Try with and without ClickType  for the period 1 Apr - 31 July 2016.

The same situation a saw in UI, just campaign report:

•  without segmentation by ClickType totals: costs 1 8XX RUB.
  
•  with segmentation by ClickType sum by segment not equal to total: costs 1 7XX RUB, Impressions - looks like I need to exclude Website or Appstore from total (which?), number of clicks is correct.
  

I also found similar problem with ClickType in CRITERIA_PERFORMANCE_REPORT with video campaigns and display campaigns (with video ads).

With ClickType show wrong data, for example total cost is 10 RUB.

SELECT Date,CampaignId,CampaignName,Cost,Impressions,Clicks,Device,ClickType,AdNetworkType1,Criteria,Id,CriteriaType,AdGroupId FROM CRITERIA_PERFORMANCE_REPORT DURING 20160811,20160811

The report without ClickType show correct cost ( much more than 100 RUB):

SELECT Date,CampaignId,CampaignName,Cost,Impressions,Clicks,Device,AdNetworkType1,Criteria,Id,CriteriaType,AdGroupId FROM CRITERIA_PERFORMANCE_REPORT DURING 20160811,20160811

This is a huge difference.

[Thanet Knack Praneenararat (AdWords API Team)]

Hi Igor,

I'm investigating this and will keep you posted.

Cheers,

Thanet, AdWords API Team

[Igor Selitskiy]

Thanet, hi.

Do you have any news?

How long does it take to fix?

CRITERIA_PERFORMANCE_REPORT is more important for us.

[Thanet Knack Praneenararat (AdWords API Team)]

Hello Igor,

I'm still not sure if it'll be fixed, at this moment.

It seems to work as intended to have such discrepancy when including ClickType.

I'm asking for more information from engineering, but still haven't got details back yet.

I'll get back to you when I have any updates.

Cheers,

Thanet, AdWords API Team

[Thanet Knack Praneenararat (AdWords API Team)]

Hello All,

Sorry for taking this long time. I'd like to add a comment to close this loop.

It turns out that the current infrastructure doesn't support showing total of many metric report fields if ClickType is included in the report definition, especially if Display campaigns are included.

There is no plan to fix this currently.

Best Regards,

Thanet, AdWords API Team