why The cost of the campaign does not match the cost of the creatives in the campaign？

[pqm peng]

why The cost of the campaign does not match the cost of the creatives in the campaign？

May 2023  the cost of the campaign was 504$

May 2023   the cost of the creatives in the campaign $304

Why the same campaign costs differently at the same time？

[Google Ads API Forum Advisor]

Hi there,

Thanks for reaching out to the Google Ads API Forum.

You may note that the campaign report shows overall cost for that campaign including various ad groups, ads, etc. however, cost of creatives does not include all the ad groups and Ads so this could be a potential reason for mismatch. If you seeing discrepancies in API as compared with the Ads UI, then for us to investigate discrepancies on cost of the campaign vs cost of the creatives in the campaign, could you provide the following information?

• Complete request and response logs with the request-id generated for campaign report
• Complete request and response logs with the request-id generated for cost of creatives
• Confirm if Ads UI shows correctly both the cost along with the full screenshots

Kindly send the above requested details via reply privately to author option. 

This message is in relation to case "ref:_00D1U1174p._5004Q2mVOy6:ref"

Thanks,
 

Google Ads API Team