Can you Anchor Bids to a Device?

[Stacie Waleyko]

Hello,

This question is with regard to manual bidding. I want to confirm that the API does not support anchoring bids to a device. When bid modifiers by device type (mobile, desktop, and tablet) were announced at the Performance Summit it almost sounded like this was a new feature, "This lets you anchor your base keyword bid to the device most valuable to your business and then set bid adjustments for each of the other devices" - for example you could create a bid, specify that it is is anchored to mobile, and then set a desktop bid adjustment on top of it. This is not something that the API supports, right? I could not find any changes in CPCBid that would suggest this (no "anchor device" or "base device" field). I believe "Anchoring your base keyword bid to the device" is something you do when you decide the value of a bid and you do not specify the device when setting the bid. Is this correct?

Thank you,

Stacie

[Anthony Madrigal]

Hello Stacie,

This article may be referring to the Bid Modifiers for devices. Currently, bid modifiers are only available for Mobile platforms in production accounts, whereas they are available for all Platform criteria in test accounts.

Please let me know if this is not what you are referring to.

Regards,

Anthony

AdWords API Team

[Stacie Waleyko]

Yes Anthony, I am referring to that article. I'm interested in bid modifiers by device type because eventually they will be available for all accounts - not just test.

Can you please confirm that the API does not have a field to support "anchoring" your bid to a particular device? The way I see it is you set a base bid that is not device specific and from there youcan set device specific bid modifiers.

[Anthony Madrigal]

Hi Stacie,

Yes, there is currently no way to set a bid for a specific device, only set their bid modifiers.

You can follow our blog regarding any updates to when anchoring bids for a particular device is available.

Cheers,

Anthony

AdWords API Team

[Harald]

Do I need to decide for an anchor? Or could I simply set three bid adjustments for the three device types - as for all other dimensions?

[Anthony Madrigal]

Hi Harald,

Since anchoring is not available in the API, you will not have to decide for an anchor. However, it is possible to make bid adjustments for all device types.