How to set Bidding Strategy to Conversion value or Viewable impressions for Display campaign ?

[Vicky Kamble]

Hi Team,

I am implementing standard display campaign i just want to know is it possible to set Bidding Strategy to Conversion value,Viewable CPM or Viewable impressions

through java api. i can see it in adwords ui. but i can't seem to find anyway to do it. it's a kind of blocker for me. i have attached the image for the reference.

Thanks,

Vicky

[Google Ads API Forum Advisor Prod]

Hi Vicky,

Thank you for reaching out. Please see here for the available bidding strategy types. For the Viewable CPM strategy, you have to set the bidding strategy as ManualCpm and set viewableCpmEnabled to true. The screenshot you provided is for a TargetRoas bid strategy. Maximize conversion value strategy is only for search campaigns.

Regards,
Mitchell
Google Ads API Team

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[Adam Walters]

Hello Google Ads API Team,

How are you handling this with the Google Ads API now that ManualCpm has no viewable_cpm_enabled field?

[Google Ads API Forum Advisor]

Hi Adam, 

Thank you for coming back to us. I hope you are doing well today.

Moving forward to your concern about “How are you handling this with the Google Ads API now that ManualCpm has no viewable_cpm_enabled field?”.

>> Kindly note that ManualCpm is supported in Google Ads AP. However, please see Google Ads API Bidding Strategy Types updated documentation and guidelines for more information regarding this matter.

Have a great day.

Regards,

Google Ads API Team

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