AppCampaign metrics like biddable_app_install_conversions in customer, campaign, ad_group(feature request)

[hishid...@gmail.com]

Hi, 

I want AppCampaign specific metrics like biddable_app_install_conversions in  campaign, ad_group, geographic_view resources.

In v10 doc, "ad_group" resource already has them as selectable: https://developers.google.com/google-ads/api/fields/v10/ad_group#metrics.biddable_app_install_conversions

But QueryValidator claims these metrics are not available even in ad_group resource.

https://gaql-query-builder.uc.r.appspot.com/v10/share?q=SELECT%20customer.descriptive_name,campaign.id,campaign.name,campaign.status,ad_group.id,ad_group.name,ad_group.status,customer.currency_code,customer.time_zone,metrics.content_impression_share,metrics.content_rank_lost_impression_share,metrics.impressions,metrics.clicks,metrics.cost_micros,metrics.conversions,metrics.all_conversions,metrics.view_through_conversions,metrics.conversions_value,metrics.all_conversions_value,metrics.ctr,metrics.conversions_from_interactions_rate,metrics.all_conversions_from_interactions_rate,metrics.average_cpv,metrics.average_cpc,metrics.cost_per_conversion,metrics.cost_per_all_conversions,metrics.active_view_cpm,metrics.active_view_ctr,metrics.active_view_impressions,metrics.active_view_measurability,metrics.active_view_measurable_cost_micros,metrics.active_view_measurable_impressions,metrics.active_view_viewability,metrics.average_cost,metrics.average_cpe,metrics.average_cpm,metrics.cross_device_conversions,metrics.engagement_rate,metrics.engagements,customer.id,metrics.interaction_rate,metrics.interactions,metrics.value_per_all_conversions,metrics.value_per_conversion,ad_group.type,ad_group.ad_rotation_mode,metrics.average_page_views,metrics.average_time_on_site,ad_group.base_ad_group,campaign.base_campaign,campaign.bidding_strategy,campaign.bidding_strategy_type,metrics.bounce_rate,metrics.cost_per_current_model_attributed_conversion,metrics.current_model_attributed_conversions,metrics.current_model_attributed_conversions_value,ad_group.effective_target_roas,ad_group.effective_target_roas_source,metrics.phone_impressions,metrics.phone_calls,metrics.phone_through_rate,metrics.percent_new_visitors,metrics.relative_ctr,ad_group.effective_target_cpa_micros,ad_group.effective_target_cpa_source,metrics.value_per_current_model_attributed_conversion,metrics.absolute_top_impression_percentage,metrics.top_impression_percentage,metrics.video_views,metrics.video_quartile_p25_rate,metrics.video_quartile_p50_rate,metrics.video_quartile_p75_rate,metrics.video_quartile_p100_rate,metrics.video_view_rate,ad_group.display_custom_bid_dimension,ad_group.cpv_bid_micros,metrics.gmail_forwards,metrics.gmail_saves,metrics.gmail_secondary_clicks,metrics.biddable_app_install_conversions,metrics.biddable_app_post_install_conversions,campaign.advertising_channel_type%20FROM%20ad_group%20WHERE%20campaign.advertising_channel_type%20IN%20(%22MULTI_CHANNEL%22)%20AND%20segments.date%20BETWEEN%20%272021-08-01%27%20AND%20%272021-08-31%27

Question:

Is is planned that AppCampaign metrics are available in campaign, geographic_view etc. in the future?

Regards,

Hiromi

[Google Ads API Forum Advisor]

Hi Hiromi,

Thank you for reaching out to the Google Ads API support team.

When looking at our reporting documentation, make sure to choose 'Yes, it is' if the object, in this case the ad_group is in the FROM clause (FROM ad_group). When that happens, you'll see that the metric disappears. Please see ss. This is telling you that in other queries you can select ad_group WITH that metric, but not FROM ad_group.

The biddable_app_install_conversions is supported in the ad_group_ad_assest_view report. Try this query:

SELECT ad_group.name, ad_group.id, metrics.biddable_app_install_conversions FROM ad_group_ad_asset_view

Let me know if you have any question.

Thanks,

Nirmita Google Ads API Team

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