Metrics and Dimensions

[Leandro Alves Camacho]

Hello Friends

I have the following metrics (measures):

Clicks

Average CPC

CTR (%)

Impressions

Average CPM

Cost

Return On Investment

Average Position

I apply to dimension these metrics do I use it?

"Ad Groups" - https://developers.google.com/adwords/api/docs/appendix/reports/adgroup-performance-report

"Text Ads" - https://developers.google.com/adwords/api/docs/appendix/reports/ad-performance-report

"Account" - https://developers.google.com/adwords/api/docs/appendix/reports/account-performance-report

"Automatic Placements" - https://developers.google.com/adwords/api/docs/appendix/reports/automatic-placements-performance-report

"Call Details" - https://developers.google.com/adwords/api/docs/appendix/reports/call-metrics-call-details-report

"Call Extensions" - https://developers.google.com/adwords/api/docs/appendix/reports/call-metrics-call-details-report

[Anthony Madrigal]

Hello Leandro,

Please have a look at this page. It lists all the fields and the report types that support them. You should use the report type that fits your needs. For example, if you want to know the number of clicks you have broken down by ad groups, then you should use the Ad Group Performance Report. 

Here is a guide on Reporting.

Cheers,

Anthony

AdWords API Team