Consistency of Headline, Long Headline, and Description Order in Performance Max

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Vasili Prakunin

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Nov 19, 2024, 5:24:52 AM11/19/24
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Hello,

I have a question regarding the order of assets in Performance Max campaigns. Specifically, I am wondering if the order of Headlines, Long Headlines, and Descriptions is important.

I've noticed that when making changes through the Google Ads UI, the asset order is preserved. However, when using the Google Ads API, the order sometimes changes, particularly when making frequent updates.

Is the order of these assets crucial for the campaign's performance, and is there any way to ensure that the order remains consistent when using the API?

Thank you for your assistance.

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