How to assign conversion actions to a campaign

[Marlon Gómez]

Hi, I am retrieving the conversion actions of a customer to use them in the creation of my campaign. But I can't find any documentation on how or where to use the resourceName of the conversion action when creating the campaign.

Currently I tried with the selectiveOptimization value in the campaign resource because it was the closest I found in the documentation, but it returns the following error:

Request:

{

      name: 'test generate google - Buzzly',

      status: 'ENABLED',

      campaignBudget: 'customers/9437372372/campaignBudgets/14185471816',

      manualCpc: { enhancedCpcEnabled: false },

      advertisingChannelType: 'SEARCH',

      networkSettings: {

        targetContentNetwork: true,

        targetGoogleSearch: true,

        targetSearchNetwork: false,

        targetPartnerSearchNetwork: false

      },

      selectiveOptimization: {

        conversionActions: [ 'customers/9437372372/conversionActions/6885521223' ]

      }

}

Error:

{

  "errorCode": { "requestError": "UNKNOWN" },

  "message": "The error code is not in this version.",

  "trigger": { "stringValue": "[6885521223]" },

  "location": {

    "fieldPathElements": [

      { "fieldName": "operations", "index": 0 },

      { "fieldName": "create" },

      { "fieldName": "selective_optimization" },

      { "fieldName": "conversion_actions" }

    ]

  }

}

RequestID:

T8sVIAECgJ46Ux8OyPa0Jw

I would appreciate guidance on how to assign conversion actions to a campaign.

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Please note that selective_optimization feature applies only to app campaigns that use MULTI_CHANNEL as AdvertisingChannelType and APP_CAMPAIGN or APP_CAMPAIGN_FOR_ENGAGEMENT as AdvertisingChannelSubType. So, selective_optimization does not support SEARCH AdvertisingChannelType.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGply:ref" (ADR-00279288)

Thanks,
 

Google Ads API Team

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[Marlon Gómez]

Hi, I understand, but then how can I apply conversion actions to other types of campaigns?

As I understood reading a little bit about it, you select by default the conversion events of the account? Could you clarify this issue a bit?

[Marlon Gómez]

To expand on the above, when trying to create a search campaign from the manager UI, the default targets appear at the end.

When I create a campaign from the API, it is created by default with the conversion actions of the account. But the UI has the option to “Remove” and leave the ones you want. How can I replicate this behavior from the API and campaign creation?

[Google Ads API Forum Advisor]

Hi,

This feature is not supported for search campaigns. As informed in the earlier email, the selective optimization, this setting appears to be currently only possible to be used by app campaigns. 

If you feel you need to set conversion goals for search campaigns, then there is another option. There is a concept called Conversion Goals where you can set custom goals for your campaign. 

I hope this helps! Let us know if you have any further questions.