Google Conversion Events Tracking Server-Side ads Api endpoints

[Abubakar zubair]

Hello,

 I am currently using the Google Ads API to track and optimize events on my Shopify store. However, I'm facing difficulties in finding the appropriate endpoint for sending these events data to my Google Ads account.

Specifically, I'm looking for a way to track events such as pageView, addtocart, beginCheckout, and Purchase, and send the corresponding data to Google Ads for conversion tracking purposes.

I would greatly appreciate it if you could provide guidance on how to utilize the Google Ads API to send these events data. Additionally, any best practices or recommendations you can share regarding event tracking and optimization would be extremely helpful.

Thank you for your support. I'm looking forward to your response.

Best regards,

[Google Ads API Forum Advisor]

Hello,

Thanks for reaching out to the Google Ads API Forum.

In Google Ads API perspective, you should be able to upload / import offline conversions to Google Ads. You may configure enhanced conversions and enhanced conversions for leads. 

• enhanced conversions - https://support.google.com/google-ads/answer/10172785 
• enhanced conversions for leads - https://support.google.com/google-ads/answer/11347292 

For the API documentation, you may find references below:

• https://developers.google.com/google-ads/api/docs/conversions/enhance-conversions
• https://developers.google.com/google-ads/api/docs/conversions/upload-identifiers
• https://developers.google.com/google-ads/api/docs/conversions/create-conversion-actions

Also, for uploading click conversions, you may refer here https://developers.google.com/google-ads/api/docs/conversions/upload-clicks

Let us know if you have further questions. 

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Thanks,
 

Google Ads API Team

[Abubakar zubair]

I have done this endpoint in Rest APi, and implement on my store and preform a lot of activity but it still showing me unverified status in Google conversion, now where and how can I see is it trigger in Google ads dashboard, I am using only server-side  don't say to me to use tag Assistant Legacy to check tags.

[Google Ads API Forum Advisor]

Hi Abubakar,

Thank you for your response.

With regard to your concern, you need to make sure that you set up the conversion tracking in your site (https://support.google.com/google-ads/answer/12216424), since it is a requirement based on the documentation/articles that we already provided. You may also check this article (https://support.google.com/google-ads/answer/10029065) in case you're seeing the Unverified status for more than 24 hours. However, the appropriate team to assist you further on this is the Google Ads Product Support team (via this link: https://support.google.com/google-ads/gethelp). Kindly note that this support channel can only provide assistance to issues/concerns related to the Google Ads API.

Kindly note that this concern is out of scope of our team. For this type of concern in the future, please use this link (https://developers.google.com/google-ads/api/support) to file your issue directly.

 
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