Data Discrepancy - [TA-48074]

[Eugenia Mankova]

 Hi Team! Could you please help me with the following issu? 

We query data of ad_group report . We observed unexpected behaviour for conversions metrics like metrics.conversions, metrics.conversions_value, metrics.all_conversions, metrics.all_conversions_value. If we add segments.device, segments.click_typeto query, we get significantly less numbers for these fields in comparison with the same query without segments.device, segments.click_type. Is there any explanation why conversions info could be missed for more granular data?

Thanks!

[dhmitc...@gmail.com]

I know that I regularly have my code net out finer levels from higher levels to ensure it captures all the information. For example, when getting cost reports where I want to record it at the finest granularity available, my code gets campaign, ad group, keyword. It subtracts the sum(keyword) from ad group, sum(adgroup) from campaign, ... Needing to do this for conversion metrics is less obv if you're uploading the conversions but perhaps you're counting on Google to note all the conversions and do the attribution. 

In the latter case, I would imagine that Google's attribution algorithm when presented with multiple clicks may not be able to divide the conversion value in every case and may choose a higher level in the hierarchy for attribution. I know that our conversion code does that as a fallback.

BTW: we're interested in putting together an adTech working group for those working with long sales cycle, multiple lead products. If that's you, reach out to me. My company is focused on cross platform attribution (Meta, Google, MSN, ...) for high value sales taking 3 to 18 months, but others in working group may have different characteristics.

Don Mitchell (email:dmit...@cargurus.com)

Technical Fellow

CarGurus

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

I understand that you are facing discrepancies in conversion metrics such as metrics.conversions, metrics.conversions_value, metrics.all_conversions, and metrics.all_conversions_value when adding segments.device and segments.click_type to your query. 

To better assist you with the issue, could you please provide the complete API logs (request and response logs with request-id and request header) generated on your end?

You can send the details via Reply privately to the author option, or direct private reply to this email.

Thanks,
 

Google Ads API Team

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How was our support today?

               
[2025-03-07 19:26:52Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH7BP:ref" (ADR-00292318)

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

I understand that you are facing discrepancies in conversion metrics such as metrics.conversions, metrics.conversions_value, metrics.all_conversions, and metrics.all_conversions_value when adding segments.device and segments.click_type to your query. 

To better assist you with the issue, could you please provide the complete API logs (request and response logs with request-id and request header) generated on your end.

You can send the details via Reply privately to the author option, or direct private reply to this email.

Thanks,
 

Google Ads API Team

Feedback
How was our support today?

               

[2025-03-07 23:32:11Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH7Mm:ref" (ADR-00292463)