Deferred Deep Linking in App Campaigns and App Ads

[Jess]

Hi team,

I'm looking for the equivalent of this feature (deferred deep linking) from the Google Ads UI in the Google Ads API. I'm using the .NET client library, and setting up app campaigns and app ads.

I want to be able to add an App URL that results in an App deep link asset type (screenshots below).

When I try using FinalAppUrls or FinalUrls with AppAdInfo when setting up my ad I get a VALUE_MUST_BE_UNSET error. If I try to set up an AppDeepLinkAsset instead, I get CUSTOMER_NOT_ON_ALLOWLIST_FOR_APP_DEEP_LINK_ASSETS (Only customers on the allowlist can create AppDeepLinkAsset.)

Is the AppDeepLinkAsset in the API what I am looking for? If so, are there timelines for when this will be available for all? If not, how can I set this up? Thanks!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Based on the information provided, you are getting the error CUSTOMER_NOT_ON_ALLOWLIST_FOR_APP_DEEP_LINK_ASSETS. Kindly note that only the customers who are on allowlist can create AppDeepLinkAsset.

In order to allowlist your account, you will need to reach out to your Google representative or account manager as they will be the one to allowlist this feature on your behalf.​

Thanks,
 

Google Ads API Team

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[2025-07-10 20:47:03Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01svKJz:ref" (ADR-00318292)

[Jess]

Hello,

Thanks for the quick reply! I want to confirm that this is the feature I'm looking for: if I am able to be added to the AppDeepLinkAsset allowlist for the Google Ads API, is that the equivalent of the Advanced options > App URL feature for deferred deep links in the UI? Thanks again.

[Google Ads API Forum Advisor]

Hi,

Yes, If you are added to allowlist, then you can start using AppDeepLinkAsset via the API which is same as add a deferred deep link through the Advanced options > App URL in the Google Ads UI in your App Ad.

As mentioned earlier, to allowlist your account, you will need to reach out to your Google representative or account manager as they will be the one to allowlist this feature on your behalf.​

Thanks,
 

Google Ads API Team

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[2025-07-10 23:10:08Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01svKJz:ref" (ADR-00318292)

[Jessica Xia]

Thank you, will do!