Want to create a DISPLAY ad in PHP, but I get an error message and cannot create it.

[YuK1]

Hi.

I want to create a DISPLAY Campaign using the Google Ads library in PHP.

So I have a couple of questions.

1. Is Smarty Display Ad the same as Display Ad?

2. Is it necessary to set up tracking?

When I use the example of the official library (PHP), I get the following error

I get the following error.

PHP that was executed

examples/AdvancedOperations/AddSmartDisplayAd.php

Errors encountered

Google Ads failure details:

        operation_access_denied_error: Unauthorized CREATE operation in invoking a service's mutate method.

        bidding_error: Conversion tracking is not enabled for the campaign for VBB transition.

I was told that this requires a tracking configuration.

However, when I created it on the web, there was no tracking set up.

Is there any way to create one without setting up tracking?

[Google Ads API Forum Advisor]

Hi there,

Smart Display campaigns use target CPA, Maximize Conversions, and target ROAS focusing on conversions. Without conversions data you can use a regular Responsive Display Ad.

I tried the sample in my test account that has a conversion tracker set up and it created a Smart Display Ad. You need tracking for Smart display ads to work as described in product support by Create and manage Smart Display campaigns - "Make sure that you’ve set up conversion tracking and that you meet the conversion-based eligibility requirements".

We have a conversions guide.

Regards,

Aryeh Baker Google Ads API Team

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