Regarding Custom Affinity Audience

[Akiko Matsuzawa]

We've been getting two types reports for campaign performance and criteria performance, as this site states below.

https://developers.google.com/adwords/api/docs/appendix/reports#campaign

https://developers.google.com/adwords/api/docs/appendix/reports#criteria

The values of two reports have been exactly matched for all performance (e.g. clicks, impressions,,,).

However, 

after some accounts have set the custom affinity audience in GDN campaigns, the value of a criteria performance report has become less than that of a campaign performance report.

For example:

The impressions for campaign report are 314,386. --> This value matches AWUI.

The impressions for criteria report are 307,876.

Could you tell me how to get the correct criteria performance report for the accounts which has been set custom affinity audience in GDN, or how to get around this behavior?

Thank you,

[Josh Radcliff (AdWords API Team)]

Hi,

Since custom affinity audiences are not yet supported in the API, reports at the criteria level (Criteria Performance Report or Audience Performance Report) will not include all impressions for campaigns using these audiences. Unfortunately, there's no work around at this time for that limitation.

Cheers,

Josh, AdWords API Team

[松澤明子]

Hi Josh,

I have two additional questions.

1. If your team addressed and resolved this issue, how we could know it? In Announcements below?

https://developers.google.com/adwords/api/community/aw-announcements

2. While the client has changed the ad group targeting setting for placement to 'bid only' and excluded one website(youtube.com) on placement for 3days, the xml of API reports have send us only the value for 'removed keywordplacement'.

What does 'keywordplacement' indicate, and what's wrong with this setting for retrieving API reports?

The following sentenses are from xml.

keywordPlacement='youtube.com' keywordPlacementState='removed'

Regards,

Akiko

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[Josh Radcliff (AdWords API Team)]

Hi,

Regarding question #1, the link you provided is a good place to monitor. Also be sure to check out release notes when new versions of the API are released.

Regarding question #2, the Criteria Performance Report is a single attribution report, so you may not get back placement criteria for every impression. If you are particularly interested in placements, please use the Placement Performance Report, as that report will give you a placements-centric view of your account's performance.

[Igor Selitsky]

I don't see the data for whole campaign (targeted to affinity audiences) in Criteria Performance Report: no impressions, no clicks, no costs. 

When do you plan to add this data?

[Josh Radcliff (AdWords API Team)]

Hi,

If you run a report that is not at the criterion level (e.g., the Ad Group or Campaign Performance Report), then you should get back stats for your campaigns targeting affinity audiences.

I don't have a specific date for when support for Custom Affinity audiences will be added to the API, but we will announce that on our blog when and if that happens.

Best regards,

Josh, AdWords API Team