Bidding via API

[Neefla Technologies Ltd.]

Hello,

Can someone exlpain how do I go about the following with the API?

1. Set Max CPC bid per keyword ID
2. Set bid adjust. for : age, gender,  city, zipcode, hour of the day, day of the week
1. Is it better to create a SEPERATE campaign per city, targeting specific city, and set the campaign CPC - rather than using bid adjust. for cities?

Thanks,

Noam.

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Noam, 

Please find my answers below:

1. Set Max CPC bid per keyword ID
   

1. You could check this guide to understand how to set bids at a keyword level. A complete sample in Java can be found here. Samples in other languages can be found here as well. 

1. Set bid adjust. for : age, gender,  city, zipcode, hour of the day, day of the week
   

1. Please check this section of the guide to understand how to set the bid modifiers at different levels. You will need to use CampaignCriterionService, CampaignBidModifierService or AdGroupBidModifierService based on the criterion that you are trying to modify the bid and based on at which level. The guide explains how to adjust the bids at campaign level and AdGroup level with code samples. You can check this sample for adding AdGroup bid modifier and this sample to set campaign level bid modifier.  

1. Is it better to create a SEPERATE campaign per city, targeting specific city, and set the campaign CPC - rather than using bid adjust. for cities?
   

1. Since this is more of an AdWords product level question, my suggestion is to post your question on the advertisers community forum so that the product experts there can help you out. 

Thanks,

Sreelakshmi, AdWords API Team