google ads to windows UWP convestion

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Maxim Belov

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Mar 17, 2023, 8:16:42 AM3/17/23

to Google Ads API and AdWords API Forum

Hi,

We want to track a conversion that comes via the following flow

google ads -> landing page -> player goes and installs application from Mircosoft Store -> makes a purchase inside the windows application.

We are able to capture the gclid value (and anything else) from the landing page to the windows application

How should we use API to track conversions in our scheme?

Thanks, Max

Google Ads API Forum Advisor

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Mar 17, 2023, 1:33:41 PM3/17/23

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Hi Max,

Thanks for reaching out to the Google Ads API Forum.

You may use offline conversion tracking in Google Ads API. You may use the Google Ads API to upload offline click conversions into Google Ads, mapping to the Uploads conversion source in the Google Ads UI, followed by Conversions from clicks. It gives you more flexibility in associating clicks with conversions. For more information, you may refer to this page.

Regards,

Google Ads API Team