remove specific conversions

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Domantas

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Jan 3, 2023, 3:24:46 PM1/3/23

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Hi,

I'm doing lead generation. The issue is that 20%-30% of the leads are fake and it reflects on my campaigns. As a result of that google algorithms wrongly optimize my campaigns and get even more fake leads.

I do the conversion tracking by placing the tracking code on the thank you page.

Is there a way to remove fake/bogus leads from the Google Ads account? Maybe it's possible to do via API by sending gclid of the customers which I want to be removed as conversions?

Or maybe it's possible to achieve via offline conversions?

What is the best strategy to deal with this?

Thanks

Google Ads API Forum Advisor

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Jan 3, 2023, 3:59:12 PM1/3/23

to mono...@gmail.com, adwor...@googlegroups.com

Hello,

Thanks for reaching out. Conversion adjustments are supported in the Google Ads API. Please see this guide for more information. You can specify the ConverionAdjustmentType as 'RETRACTION' to negate a conversion.

Please let us know if we can help with anything else.

Regards,

Matt
Google Ads API Team