Value Track Parameter for Asset Groups (API V15)

[Prateek Khandelwal]

Hello,

One of our advertisers uses ValueTrack parameters like {campaignid} or {adgroupid}. They want to know if it will be possible to use ValueTrack parameters for the asset_group with API V15? It is important for data modelling.

They tried to use {asset_group_id} or {asset_group} in the tracking template but there was no value given back from these parameters.  

Thanks,

Prateek

____________________________________

•  Prateek Khandelwal   •   Principal Shopping Specialist, EMEA |Google|   •  pra...@google.com Catch the latest Shopping updates in the Inside AdWords Blog Google Ireland Ltd. | Gordon House, Barrow Street, Dublin 4, Ireland Registered in Dublin, Ireland | Registration Number: 368047

This email may be confidential and privileged. If you received this communication by mistake, please don't forward it to anyone else, please erase all copies and attachments, and please let me know that it has gone to the wrong person.

The above terms reflect a potential business arrangement, are provided solely as a basis for further discussion, and are not intended to be and do not constitute a legally binding obligation. No legally binding obligations will be created, implied, or inferred until an agreement in final form is executed in writing by all parties involved.

[Google Ads API Forum Advisor]

Hi, 

Thank you for reaching out to the Google Ads API support team. 

By reviewing your concern, I understand that you are facing an issue with using ValueTrack parameters for asset groups in Google Ads API v15. Please note that ValueTrack parameters are not currently supported for asset_groups in Google Ads API v15. These parameters are designed for tracking purposes at the campaign or ad group level. And ValueTrack parameters are used to dynamically insert values into your ad URLs when someone clicks on them. This allows you to track specific details about your ad clicks, such as what keyword triggered the ad or what creative was shown.

However, asset_groups in Google Ads primarily deal with managing the collection of assets (text, images, videos) used to build your ads. They don't directly control the final URL displayed in the ad. This is why ValueTrack parameters wouldn't be directly applicable at the asset group level.

Additionally, I recommend referring to the help center article for more information about setting up tracking with ValueTrack parameters and ValueTrack parameters documentation.

Hope this helps. Please feel free to get back to us, if you have any more queries.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02rznH0:ref"

Thanks,
 

Google Ads API Team