Shopping Campaign: Bid individually on each product using PRODUCT_PARTITION_REPORT

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Víctor Martínez

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Apr 27, 2018, 3:45:04 PM4/27/18
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Hello,

We have a catalog of around 30000 products in a Shopping Campaign and we'd like to set bids individually on each one of them.

If I create a Campaign with an AdGroup and a ProductGroup, I can subdivide the ProductGroup and when I get The PRODUCT_PARTITION_REPORT I can then bid on individual products using the CriterionID for that product.

The problem is that I only get 200 rows per AdGroup so I can't target all of our products.

Even if I were to create one AdGroup per brand, we have brands with more than 200 products so I wouldn't be able to target all the products in the catalogue.

Is there a way to target all the products even if it's by structuring campaigns in a different way?

I'm aware that PRODUCT_PARTITION_REPORT is not meant to be used to target at the product level unlike SHOPPING_PERFORMANCE_REPORT, but as far as I know I don't get the CriterionID on the SHOPPING_PERFORMANCE_REPORT to be able to set CPC bids.

So I guess my overall question is: is there a way to set CPC bids on each product individually for a catalog of +30000 items?

Thank you very much!

Vincent Racaza (AdWords API Team)

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Apr 29, 2018, 10:57:00 PM4/29/18
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Hi Victor,

Can you confirm if what you meant is that your ad group has more than 200 ProductPartition criteria being targeted and yet only 200 rows are returned per ad group for this report type? If so, can you provide your clientCustomerId and report definition via Reply privately to author option so I can further investigate?

Also, in regards to setting bids for your products under product partition, you may directly use the AdGroupCriterionService.get() on getting these product partitions, and then use the AdGroupCriterionService.mutate() to set bids on them, instead of using the Product Partition Report on getting the criterion IDs for these product partitions. You may also check this guide for more information regarding shopping campaigns and product partitions.

Thanks,
Vincent
AdWords API Team
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