Is it possible to get Conv. Value(gross profit) and/or Conv. Value(revenue) from Google Ads API?

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Carina Palmqvist

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May 14, 2025, 4:05:57 AM5/14/25
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Hi,

Conv. Value(gross profit) and Conv. Value(revenu) is shown in Google Ads UI. Are those metrics somehow available throught the Google Ads API? 

Best regards,
Carina

Google Ads API and AdWords API Forum

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May 14, 2025, 3:00:13 PM5/14/25
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Hi,

Thank you for reaching out to the Google Ads API support team.

To ensure we provide you with the correct metrics in the API, could you provide us with the uncropped UI screenshot (from your Google Ads account) of these metrics in the UI? Make sure the customer ID is visible in the screenshot.

Thanks,
Google Ads API Team

Carina Palmqvist

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May 15, 2025, 5:14:09 AM5/15/25
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Hi,
Here is a screenshot showing the campaign columns I am interested in ( Conv. value (revenu) and Conv. value (gross profit) ), in Google Ads UI.
Screenshot 2025-05-15 at 11.07.26.png
Thank you in advance
Best Regards,
Carina

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Google Ads API and AdWords API Forum

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May 16, 2025, 6:06:42 PM5/16/25
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Hi Carina,

I would recommend you refer to the below given GAQL query to retrieve the details of the Conv. value (revenu) and Conv. value (gross profit) via the Google Ads API.

SELECT campaign.name, metrics.conversions, metrics.conversions_value, metrics.cost_of_goods_sold_micros, metrics.gross_profit_micros, metrics.revenue_micros FROM campaign WHERE segments.date DURING LAST_7_DAYS

Please be informed that when viewing a campaign using the Google Ads user interface, there are a large number of possible columns which correspond to metrics in the Google Ads API. Kindly refer to the guide Map user interface metrics which summarize the mapping of columns in the UI to the equivalent metrics in the API.

I hope this helps! Feel free to get back to us in case of any further queries.

Thanks & Regards,
Google Ads API support team.

On Wednesday, May 14, 2025 at 1:35:57 PM UTC+5:30 car...@funnel.io wrote:
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