Can TargetingIdeaService return search volume grouped by location?

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sebby

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Apr 2, 2019, 5:26:48 PM4/2/19
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Hi there!

For some context, my purpose is to find the highest impressions in the US for a specified keyword. Let's say "candy". So I want to find the top 10 US cities or US counties or whatever that have the highest search volume for "candy".

In the keyword planning tool I have the capability to set the overall location of interest (United States) and look at the Locations tab, split by location type (states, DMAs, counties, cities, etc.) and order by Impressions to find the top 10. This way, I can easily find the top counties/cities etc. that search for the target keyword

I've been trying to use the TargetingIdeaService to get similar results but I'm having trouble with reproducing the Keyword Planner capabilities. Looking at this documentation it seems that anything geolocation-related can't be returned as part of the requestedAttributeTypes. 

I also noticed that the Locations tab actually shows Location Forecasts, so should I be hitting a different API? Like the TrafficEstimator? But that didn't seem to offer the capability either.

Ultimately, I want the keywords and search volume provided by TargetingIdeaService with the capability to get top N cities or counties within a country of interest. Is that something easily done? Or will I have to loop through each location criteria id of interest (e.g. all counties in the US) and hit the TargetingIdeaService every time?

Thank you!

googleadsapi...@google.com

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Apr 3, 2019, 3:55:09 AM4/3/19
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Hi Sebby,

Unfortunately, the response of the TargetingIdeaService cannot be broken down into states, DMAs, counties, cities and others just like in the UI where you can easily see the top 10 US cities or US counties or whatever location which have the highest search volume for particular keywords. Kindly refer to this link to see sample response for this service.

If you want to get the forecast for specific keywords based on the location, you may use the location criterion in CampaignEstimateRequest.criteria and set the corresponding ID of the location (corresponding IDs of specific locations can be seen in downloadable file provided in this link). However, the response of this service cannot be also broken down into states, DMAs, counties, cities and etc.

With regards to your last question about the TargetingIdeaService, you would need to create different API call for each of the location criteria to determine which location has the highest search volume.

Please let me know if you have further questions.

Regards,
Ejay
Google Ads API Team

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