Universal App Campaign API

[Maayan H]

Hi,

Are UACs (Universal App Campaigns) supported in the API?

Are there features that are enabled through the API and do not exist on the UI?

Same re. reporting - are there reports I can pull through the API on the UAC that aren't available via Adwords UI?

Thanks,

Maayan 

[Vincent Racaza (AdWords API Team)]

Hi Maayan,

Universal App Campaign is already supported in the AdWords API. You can refer here on how to create a UAC campaign.

You can also retrieve a report with UAC campaign using Campaign Performance Report with AdvertisingChannelType as MULTI_CHANNEL and AdvertisingChannelSubType as UNIVERSAL_APP_CAMPAIGN.

And to answer your question regarding if there are features available in the AdWords API that is not present in the AdWords UI, the answer is no. All API features are also present in the UI including reports. However, not all UI features are available in the API.

Thanks,

Vincent

AdWords API Team