AdWords data changes in previous dates?

[Qaiser Javed]

Hello!

 

I have a query let me explain my case first:

 

I generate a report on date 01-Apr-2018 for AdWords data for the month period from 01-Jan-2018 to 31-Jan-2018 (data get from AdWords Reports API). At that time (01-Apr-2018) i got following numbers:

 

Impressions    Clicks    Search Impression Share      Exact Match Impression Share

     759                20                         63%                                         72%

OK? data was matched with AdWords UI. Now, the problematic area when i generate the same report on 22-May-2018 for the month period from 01-Jan-2018 to 31-Jan-2018. I got report with different numbers while the date range is the same.

 

My question why numbers are change for same date range?

Is there any data updation by Google AdWords in back dates?

If there is data updation by Google AdWords in back dates then why they need to do this?

 

Please give reference link if you have any.

 

Thanks & Regards,

Qaiser Javed

1 Expert replyverified_user

[Luis Xander Talag (AdWords API Team)]

Hi Qaiser,

One reason why your statistics may have changed is because AdWords may have applied adjustments to remove any invalid clicks or impressions. This is one aspect of how data freshness works in AdWords. You may check this guide for reference on determining your data freshness.

If you deem that this does not resolve your concern, you may send to me the complete report definition you used and your clientCustomerId so I can further investigate. Please reply via Reply privately to author.

Thanks and regards,

Luis

AdWords API Team