Search Lost IS (rank) SearchRankLostImpressionShare is being returned as null while Google Ads interface displays percentage values for them, for the same date range.

[Shashank Tiwari]

Hello,

We are pulling data from Adgroup Performance Report and are getting discrepancies in the values for the particular metric: SearchRankLostImpressionShare.

The Google Ads interface shows data for the particular Ad groups for this metric, however, on pulling report it's being returned as --.

Also, in a particular case, we observed that the data wasn't being returned on inclusion of certain date ranges as shown in the following: 

Sep 15 - Oct 16: values for Search Lost IS (rank) are --.

Sep 15 - Oct 21: values are --

Sep 22 - Oct 21: returns values as expected. 

Sep 20 - Oct 21: values are --

Sep 1 - Sep 18: return values

Sep 1 - Oct 21: returns --

As you might have noticed, even for longer date ranges, when particular days are included, in this case - Sep 19 and Sep 20, the values are returned as --.

Furthermore, for same date range, the data is being shown in Google Ads interface but isn't being returned in the report.

Could you please help us understand as to why this may be happening?

Thanks!

Cheers,

Shashank

[Google Ads API Forum Advisor Prod]

Hi Shashank,

 

Thank you for reaching out. This issue was recently resolved so please try running the report again to see if you are getting the correct values.

 

If not, please provide the client customer ID you are using to make the call and also the complete report definition via reply privately to author so that I can investigate the issue further.

 

Regards,

Mitchell

Google Ads API Team

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[Shashank Tiwari]

Hi Mitchell,

As discussed in the conversation through private reply, I am still waiting on this. Do you have any update on this? 

Thanks!

Cheers,

Shashank

[Google Ads API Forum Advisor Prod]

Hi Shashank,

Thank you for your patience.

Basically, in AdWords API,  SearchRankLostImpressionShare is not populated when the campaign associated with the ad group is budget constrained. And therefore, these metrics shouldn't be actionable and should be blanked out. AdWords API and Google Ads UI are served with different backends. I'll follow up with the internal teams to work on the UI fix. Let me know if you have further questions.


Thanks,
Poki, AdWords API Team

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[Frederick Vallaeys]

Hi API team,

Is there an update on this? It's still not returning the expected values for me and Shashank who posted the last message in this thread.

Thanks

Frederick

[Google Ads API Forum Advisor Prod]

Hi Frederick,

I will look to see if this issue has been resolved and provide you updates.

Regards,
Anthony

Google Ads API Team

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[Google Ads API Forum Advisor Prod]

Hi Frederick,

This is a difference in behaviour between the AdWords API (which corresponded to the AdWords UI) and Google Ads API (which corresponds to the Google Ads UI).

In the old UI (which was sunset) and in AdWords API, these metrics aren't populated when the campaign associated with the ad group is budget constrained. In the new UI and Google Ads API, there is no logic to blank the metrics in the case of having a budget constrained campaign.

I'm not sure yet as to whether this difference in behaviour is as expected, or is a missing gap in the new UI. I'll check with the relevant teams.

Cheers
Anash

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