Audience report on ad_group level doesn't match with report fetched from UI

[Elżbieta Jakubska]

Hi,

I am trying to migrate Audience Performance Report from AdWords API to Ads API.

1. I am doing the following request (on adgroup level):

SELECT
   ad_group_criterion.user_list.user_list,
   customer.descriptive_name,
   campaign.id,
   ad_group.id,     
   metrics.conversions,metrics.conversions_value,
   metrics.impressions,metrics.cost_micros,
   metrics.ctr,metrics.clicks
   FROM ad_group_audience_view
   WHERE  
   segments.date BETWEEN 20201015 AND 20201015

I'm getting no impressions from this select, while in UI I'm getting 2815 views in total.

(From UI I'm fetching the report Reports->Predefined Reports->Basic->Audience)

How to make the request to get the same data as from UI?

2. Another problem I can see also on campaign level:

SELECT
   campaign_criterion.user_list.user_list,
   customer.descriptive_name,
   campaign.id,
   metrics.conversions,metrics.conversions_value,
   metrics.impressions,metrics.cost_micros,
   metrics.ctr,metrics.clicks
   FROM campaign_audience_view
   WHERE segments.date BETWEEN 20201015 AND 20201015

Doing the API query like above, I'm getting 1437

 impressions in total, while in UI I'm getting 2815 impressions, like before.

Please give me an advice, how to make a request to get the coherent results.

3. I have also a question, if this is the right method to get an Audience name: to get campaign_criterion.user_list.user_list or ad_group_criterion.user_list.user_list depending on the level, and than to make a request to user_list resource like:

SELECT user_list.name, user_list.type FROM user_list WHERE user_list.resource_name = '...'

Thank you for your explanation!

Regards, 

Ela

[Google Ads API Forum Advisor Prod]

Hi Ela,

Thanks for posting your concern.

Please see my response below for each item:
1. For the first item, please note that ad_group_audience_view report will only include performance data from audiences attached at the ad group level. You can verify this on your end.

If there are indeed audiences attached at the ad group level but not included in the report, please provide the customer ID where this issue is observed, provide the sample audiences in this scenario, and the screenshot of the whole UI.

2. You may refer to this document to know the possible reasons why impression metrics are not viewed for some entities. If the audiences falls in one of the provided reasons, then I am afraid that data discrepancies are expected between API and the UI. However, so that our team could investigate further, please provide the details I've requested in #1.

3. Yes, that is correct.

For the requested details as mentioned in #1 and #2, you may send them privately using the Reply privately to author option.

Regards,

Ernie John Blanca Tacata Google Ads API Team

ref:_00D1U1174p._5004Q2772Fv:ref

[Elżbieta Jakubska]

I have no rights to reply privately to the author. Can I send it different way?

1. But in UI I can see performance data at adgroup level also from audiences that are attached at the campaign level. Is it possible to get it from API? I would like to get the same report from API like I can see in UI

Thank you!

Regards, 

Ela

[Google Ads API Forum Advisor Prod]

Hi,

Yes, you can provide it to this email address googleadsa...@google.com so we can further investigate the issue mentioned in #1 and #2.

As for your latest question, you may also send this view to our alias so our team can further check as well.

[Elżbieta Jakubska]

I send you all the info via email, looking forward the explanation.

Thank you very much!

Regards,

Ela

[Google Ads API Forum Advisor Prod]

Hi Ela,

Thanks for providing the requested details privately.

Please see my response below for #1 and #2 items based on my investigation and checking your account.

1. The ad_group_audience_view report will indeed return empty result as I noticed that there is no audience attached to any of your ad groups when I checked your account. 

2. As for the discrepancy with the number of impressions between UI and campaign_audience_view, let me discuss this with the team including the 3 audiences returned by the report but are not present in the UI report. We will get back to you when updates are available.