Bid Modifier for User Lists

[Will Schymik]

I am trying to create an ad group without any audience delivery restrictions that also has an increase bid for individuals belonging to a specific User List. 

From the documentation here it seems that creating a user_list AdGroupCriterion mapping an Ad Group to a User List allows you to set a bid modifier, however it also seems to restrict ads to only be delivered to the specified User List. Is the latter part not true?

Appreciate any insight here.

[Google Ads API Forum Advisor]

Hi Will,

The list of criterion that  AdGroupBidModifier can base a modifier on excludes user list as criterion. If you can do this in the UI, could you privately send us a screenshot?

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Regards,
 

Aryeh Baker Google Ads API Team

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[Will Schymik]

I have not been able to find where to add a bid modifier to the association between an ad group and a user list via the UI, however per the link I provided you can programmatically set a bid modifier on the association.

> As with other types of criteria, you can assign other properties to the AdGroupCriterion object, such as bid overrides.

Is there any way to achieve the desired behavior without creating multiple ad groups? (one for the broad audience and one with a modified bid for the user list)

[Google Ads API Forum Advisor]

Hi Will,

I am also a member of the Google Ads API team and let me provide support to your concern.

To answer your question, you can use the AdGroupCriterionService.MutateAdGroupCriteria to set a bid modifier between the association of the user list and ad group. 

Let me know if you have further questions.

Regards,

Reminder: Share your feedback about the Google Ads (AdWords) API! Take the 2021 Google Ads API and AdWords API Annual Survey
 

Ernie John Blanca Tacata Google Ads API Team

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[Will Schymik]

Thanks for the reply.

How would I then ensure that the ad group targets a global audience? It was my understanding that associating an ad group to a user list using an AdGroupCriterion caused the ad group to only be shown to users in the list. Instead I would like to target all potential Google Search users while providing a higher bid for those in my user list.

[Google Ads API Forum Advisor]

Hi Will,

You can reach out to product support to request this functionality, the API can only be a conduit to the product.

Reminder: Share your feedback about the Google Ads (AdWords) API! Take the 2021 Google Ads API and AdWords API Annual Survey

Regards,
 

Aryeh Baker Google Ads API Team

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