How do tools like ubersuggest, semrush, kwfinder, ... get LEGAL access to Adwords API?

[Alexander]

For example: https://neilpatel.com/ubersuggest/

Returns exact Google Adwords API data (keyword planner tool).

The Adwords API states that you can only use the API for PPC (Adwords) purposes.

Isn't using it for SEO tools considered against the terms of service?

Is there a legal way, and what is that? Because I'd like to know if I can get paid access for my own tools.

- related keyword suggestions

- search volume (kwfinder.com shows month-month data)
- CPC

I could build my own keyword suggestion method, but search volume and CPC I have no original sources for.

Since so many tools are having the same data and it all comes back to this source ... how do they get it legally?

[Peter Oliquino (AdWords API Team)]

Hi Alexander,

Any customer should be able to get access for the AdWords API by first signing up for a MCC account and request for basic access for their developerTokens. Once the sign up and the application has been sent, users can then generate their OAuth2 credentials and download the client library they are most comfortable with. That's about it for gaining access, however, if you would have any additional questions regarding legalities, allow me to notify the AdWords Compliance team so they can assist you further.

As for keyword suggestions and performance estimates of Adwords entities, you can use the TargetingIdeaService and the TrafficEstimatorService, respectively, for this. You can find the guide for keyword ideas here and for the performance estimates, you can then refer to this one.

Thanks and regards,

Peter

AdWords API Team

[Alexander]

Thank you Peter,

I want to apologize because after posting I noticed the "Read Me" sticky post, which said not use this forum for technical questions only.

I'm grateful that you overlooked my erring and chose to be helpful.

I would like to take you up on the offer to talk to the AdWords Compliance team. I assume you have my contact info. 

Thankful,

Alexander