sending GCLID with gtag or API to submit offline events-conversions

[OLEG GORIUNOV]

Hi,

We are trying to pass offline conversions from our home made CRM to Google Ads.

Please, let me know if the following two approaches make sense:

For both the approaches: 

when the user clicks on an add, we save the GLID in our Database. 

Event/Conversion is already created in the Google Ads management interface. Let’s call this conversion “test_conversion”

The event type is “webpage” -  by this I mean that our sales manager visits this web-page to confirm that “deal has been closed”

1)

use gtag  script to pass the gclid with the following format

gtag('event', 'test_conversion', {

  'send_to': 'YOUR_AW_CONVERSION_ID/YOUR_AW_CONVERSION_LABEL',

  'value': 1.0,

  'gclid': 'YOUR_GCLID_VALUE' // Include the actual GCLID value here

});

Is it possible to like that? Or passing GCLID inside the gtag is not allowed?

2)

we use google ads API to pass information about a conversion.

I am trying to follow this manual

https://developers.google.com/google-ads/api/docs/conversions/overview

, but I can’t find exact method that we should use in order to pass information about event that took from from our CRM to google Ads. Can you point me to the correct method for that?

Thank you!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

With regards to your concern, can you confirm if you are looking to upload click conversions? If so, cou can use the Google Ads API to upload offline click conversions (https://support.google.com/google-ads/answer/7014069) into Google Ads, mapping to the Uploads conversion source in the Google Ads UI, followed by Conversions from clicks. It gives you more flexibility in associating clicks with conversions. You can track ads that led to sales in the offline world, such as over the phone or through a sales rep. I would highly suggest referring to this guide (https://developers.google.com/google-ads/api/docs/conversions/upload-clicks) for more information about this.

Additionally, as for gtag side, you may reach out to their support team via this link (https://developers.google.com/tag-platform/support) to ask for their insights regarding this matter.
 

This message is in relation to case "ref:_00D1U1174p._5004Q2o98pa:ref"

Thanks,
 

Google Ads API Team