Limits on paused ad groups

Juan Pablo Santos

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Feb 16, 2017, 9:32:15 PM2/16/17

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The documentation says that it's 20 000 ad groups per campaign, but it doesn't say if paused ad groups count for this limit. Do they?

Best,

JPS

Sorry if I posted twice.

Matthew Wawrin

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Feb 17, 2017, 9:09:48 AM2/17/17

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I'm interested in the details of this limit as well, as we pause and activate adgroups as stock is available, while adding new adgroups. It would take a while to hit 20K, but not impossible.

Juan Pablo Santos

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Feb 17, 2017, 11:02:35 AM2/17/17

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I spoke to AdWords support and they say paused ad groups do count towards the limit. Can someone confirm?

Vishal Vinayak (Adwords API Team)

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Feb 17, 2017, 1:14:12 PM2/17/17

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Hi Juan, Matthew,

That is correct. Paused ad groups do count towards the limit. If you are approaching that limit, the best option is to create a new campaign.