Performance Max Placement and Asset reporting via Google Ads API

[Jeff Strome]

Hey there,

We have currently begun experimenting with Performance Max campaigns.  I'm trying to pull as much reporting information as I can for my team via the Google Ads API.  I am able to successfully query metrics and conversions using the campaign resource. No complaints there!

When searching through documentation, I found the following reports available in the UI:

Placement Reporting 

Asset Reporting

However, I am having trouble locating them in the Google Ads API documentation.  Could anyone please point me to the resource that will allow me to access those reports?  If they are not accessible via Google Ads API I would like to request that feature.

Thanks,

Jeff

[Google Ads API Forum Advisor]

Hi Jeff,

Thank you for raising this concern to the Google Ads API team.

Moving forward, it appears that you are looking for the placement and asset report documentation. That said, for the placement reporting, kindly check this documentation where you can see that the managed_placement_view report is the equivalent of the placement report in the Google Ads API. As for asset reporting, please see this asset report documentation.

Regards,

Carmela Google Ads API Team

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[Jeff Strome]

Hi Carmela,

Thank you for your response.

When querying managed_placement_view for my Performance Max campaign, I do not get any results.  Before I start testing the asset report you listed, can you please confirm that both of these will return similar reports to what I have linked to above?  Both of these reports are for Performance Max campaigns:

Placement Reporting

Asset Reporting

I'm happy to send along logs if that would be helpful once we confirm that both resources you've linked to support Performance Max, giving the reports I have listed.

Thanks,

Jeff

[Google Ads API Forum Advisor]

Hi Jeff,

Thank you for reaching out to the Google Ads API support team.

I can confirm that it will return similar reports. If you are not getting similar report, can you please provide full screen screenshot of the UI of what you are looking for? so that i can further investigate the issue. Let me know if you have any question.

Thanks,

Nirmita Google Ads API Team

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[Jeff Strome]

Quick update for anyone looking for this in the future - the  Asset Reporting for Performance Max can be replicated by pulling from the "asset_group_asset" resource.  The specific "performance" field from that report is " asset_group_asset.performance_label " My GAQL query pulls a few other interesting fields and looks like this:

SELECT

customer.id,
customer.descriptive_name,
campaign.name,
asset_group_asset.field_type,
asset.name,
asset_group.name,
asset.call_to_action_asset.call_to_action,
asset.type,
asset.text_asset.text,
asset.image_asset.full_size.url,
asset.youtube_video_asset.youtube_video_id,
asset_group_asset.performance_label

FROM asset_group_asset
WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'

[Google Ads API Forum Advisor]

Hello Jeff,

Glad to hear that from you, you found the expected reports from your end. Let me know if you can help with anything else.

Best regards,

Jakeia Sabrina Google Ads API Team

 

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[Google Ads API Forum Advisor]

Hi, 

Thanks for reaching out to the Google Ads API Forum. I hope you are doing well today.

Thank you for showing your interest in placement reporting. Moving forward to your concern, can you please provide us a UI screenshot (uncropped) of the placement report that you are retrieving? This will help us to provide right information and recommendations.

Have a great day.

Regards,

Google Ads API Team

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