Adwords real time data fetching

[Nypo77]

Hi!

I'm working on an application which is tracking calls and calls conversions on the websites of our clients. We also track the visits, referral data, etc. Some of these clients are using Adwords. This means that the calls are offline conversions for adwords campaigns.

What I'm interested in is how to connect the data from adwords with the calls that are made offline. And this in real time or as close as possible to real time.

At the moment we use adwords api to download the campaigns, ad groups and keywords - these are mostly real time data. However matching the keyword to a call is difficult since I do it via the search term which is more than 1 day delay and not 100% precise (matching the search term report in adwords and the search terms from referral info).

Can you suggest better solutions?

I'm thinking of 2, not sure if I'm on the right way or not:

1) to use value tracking feature by modifying the clients ads to obtain the keyword/match type/ad group so I could match that to the adwords data I receive via api.

Not really a direct way but I think it's promising.

However this means updating all ads of the clients, not sure if this means losing the existing stats; also not sure if there is an automatic way to do that so the clients does not need to make it automatically for all their ads (maybe can be done via scripts or via api?).

2) I also have the gclid parameter - just working to push the offline (call) conversions to adwords via api. Not sure if there is a way to get back the conversions from adwords? Also this is not getting close to a real time solution since pushing the conversion means a 3 hrs delay.

All of your recommendations will be very welcomed.

[Michael Cloonan (AdWords API Team)]

Hello,

If I understand correctly, you want to be able to tell, when you receive a call where the user saw an ad with a call extension but manually dialed the number, which keywords were matched to show that ad that led to the call. And you want to be able to make a query to find this information out immediately. Is this correct?

If so, then I do not suspect that making this connection would be possible in real time. Let me know if I've misunderstood your question.

Thanks,

Mike, AdWords API Advisor

[Nypo77]

Dear Mike,

Thank you for the answer!!!

I must specify that it's not about ads with call extensions, it's basically about offline conversions.
When a user clicks an ad he will get to a page where he might make a call on a number he sees in that page. What info I have is the search term, but don't have the keyword that triggered that ad, this is what I need.
I get the call data in real time but I'm missing the adwords keyword.
If this is not possible to get in real time I'm interested in the next best thing. What would you recommend? At the moment through the solution I use it takes more than one day to get this keyword by making a complex matching between the search terms I have saved locally and the search terms that I receive via adwords api reports.

Kindest regards,

Steve

[Michael Cloonan (AdWords API Team)]

Hi Steve,

I believe the best way to get keyword data in real time would be to add a GET parameter to the destination URL using Keyword Insertion. For example, if your ad usually goes to www.example.com/page, you should redirect it to www.example.com/page?kw={keyword: default text}. This will allow you to keep track of the keyword on the landing page, and you can send that information along when they click the call button on your own page.

This sounds like your first proposed solution in your original message. You should be able to do this via the API, although in my understanding they would count as new ads, rather than just updating the old ads.

Thanks,

Mike, AdWords API Advisor

[Gene Mahilum]

Check this out. It might be valuable for you.
https://www.youtube.com/watch?v=QvqcWeTA8TU