When is MobileAds.initialize() mandatory?

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Sloke Tamang

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Sep 24, 2025, 8:35:05 AM (3 days ago) Sep 24
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Hi,

I want to under the proper use case of MobileAds.Initialize() and when it is a mandatory requirement. Some of my apps use regular Admob Ads and some use custom events.

The custom adapter doc mentions that the Initialize() is invoked on all adapters and custom event. Does this mean it can cause issues if removed? Is there a way to reliably use custom events without ever using Initialize()?

Regards,
Sloke

Google Ads API and AdWords API Forum

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Sep 26, 2025, 4:44:18 AM (yesterday) Sep 26
to Google Ads API and AdWords API Forum
Hi,

Thank you for reaching out to the Google Ads API support team.

From the provided information, I could see that you are using the Google Admob. Please note that our team can only help you with technical queries or concerns related to the Google Ads API. I would suggest raising your request in the Admob forum as they are better equipped to address your concern.

Thanks,
Google Ads API. 

jerison dacara

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Sep 26, 2025, 10:07:17 AM (24 hours ago) Sep 26
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