I want to get metrics.cost_per_conversion, metrics.cost_micros, conv.rate and cost/conv

[kathy pitter]

hello,I have a few questions

can you help me?

1.the metrics.cost_per_conversion and the metrics.cost_micros is Incorrect. I want to get cost and cost_per_conversion.

"SELECT campaign.id,campaign.name, ad_group.id, ad_group.name,metrics.clicks,metrics.conversions,metrics.ctr,metrics.impressions,metrics.interactions,metrics.clicks,metrics.cost_per_conversion, FROM ad_group where ad_group.id = 116764551020 and segments.date = '2021-02-21'"

2.which is the conv.rate?

3.which is the cost/conv?

[kathy pitter]

customerId is 5804013196 , thank you.

[Google Ads API Forum Advisor Prod]

Hi Kathy,

Money values are returned in microunits, so you will need to divide the values by 1,000,000 to reflect what you see in the UI. Once you do that, you will see that these values match.

The conversion rate and cost/conv are metrics.conversions_from_interactions_rate and metrics.cost_per_conversion respectively. 

Please let me know if you run into any other issues.

Cheers,
Anthony

Anthony Google Ads API Team

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