CLICK_MISSING_CONVERSION_LABEL intermittent error

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laura lawrie

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Aug 14, 2019, 2:28:52 AM8/14/19
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Hi - 

We have an integration using AdWords API that we use to upload offline conversions using the OfflineConversionFeedService (https://developers.google.com/adwords/api/docs/reference/v201809/OfflineConversionFeedService). We have recently seen a scenario with a customer where we are receiving CLICK_MISSING_CONVERSION_LABEL errors intermittently. For other offline conversion uploads for the same customer, we are successful. We have verified with the customer that they are not disabling & re-enabling, or deleting & re-adding the conversion, or editing its name. The conversion we are attempting to upload to was created several months ago (Sept 2018 I believe) and has not been edited since. 

Here are some example GCLIDs we are trying to upload that get the error:
gclid: EAIaIQobChMI3ojzprDa4wIVDJ-fCh3n-wPuEAAYAiABEgJ74PD_BwE
(on 7/30)

gclid: CjwKCAjw1f_pBRAEEiwApp0JKGnN_hrMyswcRTsxf7F3JXr9zG1GzS8Jvw7lQQsx2V3b8eDP-zfeWRoCbvUQAvD_BwE
(on 8/05)

gclid: EAIaIQobChMIlo_jtsP94wIVg4bACh2btAexEAAYASABEgLM1PD_Bw
(on 8/12)

Here are some example GCLIDs where we are successfully able to upload (in some cases we get TOO_RECENT_CLICK but we have a retry method to handle those)
gclid: EAIaIQobChMIgIi7v5Xs4wIVTZyzCh31cAh2EAAYAiAAEgILdPD_BwE
(on 8/05 - the same day as one of our unsuccesfsul attempts)

gclid: EAIaIQobChMI-Z_StL_44wIVRdbACh1f1AawEBAYASABEgKDv_D_BwE
(on 8/10)

Would appreciate any insight you have into this issue - thank you!



Google Ads API Forum Advisor Prod

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Aug 14, 2019, 3:15:23 AM8/14/19
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Hi Laura,

Thank you for getting in touch with support.

Regarding the CLICK_MISSING_CONVERSION_LABEL error you are encountering, this indicates that the conversion type was not enabled at the time of the click. To elaborate, it occurs if the click date of the offline conversion's GCLID is before any conversions were enabled in your Google Ads account. For the validations and tips to ensure successful conversion uploads, you may refer to this guide.

However, if you can confirm that the conversion type was already enabled when the click occurred, could you share the detailed SOAP request and response logs so I can investigate further? You may reply using the Reply privately to author option.

Best regards,
Peter
Google Ads API Team

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laura lawrie

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Jan 13, 2020, 1:01:14 PM1/13/20
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Hi support team, 

I previously posted the issue and provided more details in a private response, but after back & forth, no root cause or resolution was found. We have more customers that we see experience this issue intermittently. In all cases, the offline conversion we are trying to post to does exist and was created well before the date of the conversion we are trying to post. 

Google Ads API Forum Advisor Prod

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Jan 15, 2020, 11:29:14 AM1/15/20
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Hi Laura,

I am following up on your issue. Thank you very much for your patience and will get back to you with an update. 


Thanks,
Poki, AdWords API Team

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