Unique Viewers (Cookies) and Average View Frequency per cookie is not available in the API

[annalecta...@gmail.com]

Hi Guys, 

We cannot find 

Unique Viewers (Cookies) and Average View Frequency per cookie from the API under Campaign Performance Report

[Shwetha Vastrad (AdWords API Team)]

Hi, 

The ImpressionReach and the AverageFrequency fields in Campaign Performance Report correspond to the "Unique cookies" and "Avg. impr. freq. per cookie" respectively. 

Regards,

Shwetha, AdWords API Team.

[annalecta...@gmail.com]

Hi Shwetha,

Unique Cookies and Unique Viewers are two different things. 

Unique Cookies: This column displays the number of unique cookies that were exposed to your ad over a given time period.

Unique Viewers (cookies): This shows the daily number of views from a unique browser that a video ad or all of your video ads had within a certain time period. 

I'm looking for Unique Viewers (cookies) and similarly 

Avg. impr. freq. per cookie: This is the average number of times your video ad is shown to a unique cookie over a given time period.

Avg. view freq. per cookie: This is the average number of times that a unique cookie viewed your video over a given time period.

I'm looking for Avg. view freq. per cookie.

Can you please let me know if we can obtain this from the Adwords API? 

[Shwetha Vastrad (AdWords API Team)]

Hi,

I'm afraid these columns are not supported in Campaign Performance Report. The Cookie-based reach metrics exposed in AdWords API reports at the moment are "Unique cookies" and "Avg. impr. freq. per cookie". Please keep an eye on our blog for any updates or announcements about this.

[Pablo Lemos]

Really?

You expose the metric through the Adwords user interface and not through the API?

What is the point on that?

Please add Unique Viewers (cookies)!!!!

Dne torek, 18. april 2017 11.22.08 UTC-3 je oseba Shwetha Vastrad (AdWords API Team) napisala:

[Peter Oliquino (AdWords API Team)]

Hi Pablo,

My apologies as our team could not further comment as why certain report fields are available in the AdWords UI while in the AdWords API, is not. As for your suggestion, allow me to file a feature request for the said field. However, you may take note that this would not guarantee if this will indeed be added.

For now, you may follow our blog for any announcements if and when this would be made available in future versions of the AdWords API.

Thanks and regards,
Peter

AdWords API Team

[Pablo Lemos]

Thanks a lot for the feedback, Peter.

And thanks for opening the feature request!

cheers

Pablo