Filter Campaign Type in Account Perforamnce

[Atul Kumar]

Hi Guys,

I am trying to pull performance stats for only search campaigns, aggregated at an account level. Is there a way to filter out product listing ads from Account_Performance_Report? I used to use click type to do that in the past but now segmenting by that doesn't give me the right value for impressions. I was aggregating impressions by click type = headline and it would match the total for all search campaigns. When I do that now, it totals up to search impressions + PLA impressions.

Any solution would be very helpful.

Thanks,

Atul

[Anthony Madrigal]

Hi Atul,

You could filter your Account Performance Report by search campaigns by using the predicate WHERE AdNetworkType1 = SEARCH. You can use that field to segment based on network type such as Search, Display, Video, etc.

Cheers,

Anthony

AdWords API Team

[Atul Kumar]

Hi Anthony,

That'll still include shopping campaigns. Anyway to exclude them?

Thanks,

Atul

[Anthony Madrigal]

Hi Atul,

There is no way to exclude the shopping campaigns in the Account Performance Report. You could use the Campaign Performance Report and use a filter on the field AdvertisingChannelType.

[Atul Kumar]

Thanks a lot for the response Anthony.

I have a very basic question regarding AWQL and so I apologise in advance if it's been answered before. If I use the campaign performance report, I'll get one row per campaign. Is there any way to aggregate the same in my query and get a single row of metrics?

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[Anthony Madrigal]

Hi,

No need to apologize. When using the Campaign Performance Report, your report rows will be aggregated based on campaigns. You will typically get one row per campaign unless you use a segment in one of your selector fields.