View-through conversions mismatch between API and UI

[Tiana S.]

Hi guys,

As the title states: the view-through conversion numbers are different between the UI and the API.
In the UI view-through conversions are also shown for Search campaigns, but this isn't the case for the API.

This is also reflected in their definitions:

API:

The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.

Interface:

“View-through conversions” occur when someone sees your ad, doesn’t interact with it, then later performs a conversion action. For example, someone sees a video ad but doesn’t watch long enough to have it count as a view or engagement, or someone sees a search ad but doesn’t click it. If that person later performs a conversion action (like making a purchase or filling out a form), that would be counted as a view-through conversion.

Is this by design, or will the API/interface be updated in the (near) future so their definitions and numbers match?

Thanks,

Tiana 

[Dhanya Sundararaju (AdWords API Team)]

Hi Tiana,

Via the API, View-through conversions are used for display or video ad campaigns only in sync with the web interface as per this guide under section 'About view-through conversions'. Could you send across a screenshot of the view-through conversion for a search campaign that you see on the UI or send across the client customer id and Campaign id, so that I will be able to check further? Please reply privately to author.

Regards,
Dhanya, AdWords API Team