Keywords cannot contain non-standard characters like: ! @ % , *

[xiaochuan li]

I encountered a problem of not being able to handle special characters when setting keywords for ad_group, and I also found the corresponding documentation. My question now is whether there are similar restrictions on headline and description in ad_group_ad, because I did not see relevant instructions in the API documentation. If there are restrictions, please explain.


Here is a description of the special characters that cannot be used in keywords:https://support.google.com/google-ads/answer/2453981

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

I understand that you've encountered an issue with handling special characters when setting keywords for an ad group. You've reviewed the documentation and are now wondering if similar restrictions apply to headlines and descriptions in ad group ads, as you couldn't find relevant guidance in the API documentation. To ensure a quality user experience, Google mandates that all ads, assets, and destinations adhere to strict professional and editorial standards. Ads must be clear, visually professional, and direct users to content that is relevant, useful, and easy to engage with. As you are specifically looking for handling the special characters, I would recommend you to refer to the 'Punctuation and symbols' help center article for more information as it explains the allowable characters for assets (headlines and descriptions in ad_group_ad are nothing but assets). Additionally, note that there are length restrictions, with each headline limited to 30 characters and each description to 90 characters. 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGnIa:ref" (ADR-00277614)

Thanks,
 

Google Ads API Team

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